This week it seems the whole internet has been absolutely pumped with the news that Tesco has launched a 20 item vegan range by the plant based wizard duo, Wicked Kitchen!! 

This is a huge development in the vegan community, and the food world in general! I’ve managed to try 5 items so far and it truly lives up to the hype.

The line has been designed as grab-and-go type meals, and includes items such as a Carrot Pastrami-Spiced Wrap, a Smashin’ Pumpkin Falafel Sandwich made with vegan harissa mayonnaise on tomato bread, a Moroccan-Inspired salad bowl with turmeric-infused bulgur, spiced beetroot, tangy pickled red cabbage, and roasted red pepper hummus, and Butternut Squash Mac & Cheese with BBQ Mushrooms, just to name a few.

Heart eyes.

The full range is available across 600 locations and it addresses the ‘convenience food’ gap for plant based meals here in the UK. Cleverly the branding doesn’t focus heavily on it being vegan line (although it is of course labelled on the back as vegan!); this is a clever move as many people may choose the meals without realising, but for those of us who need to know it’s vegan, know!

The line also includes burritos, noodle bowls, and several heat-and-eat options, including two pizzas, the Caponata Sourdough Pizza and the BBQ Mushroom Sourdough Pizza. I’ve tried both. No regrets.

I’ve also been lucky enough to try the Mushroom Hoi Sin Wrap, the Spicy Frijoles Wrap and the Butternut Squash Mac & BBQ Mushrooms – all of which have been fresh, delicious and such a treat to be so readily available in a mainstream supermarket.

Wicked Kitchen is the creation of chef brothers Chad and Derek Sarno (Whole Foods Market former senior global executive chef) and their mission is to bring flavorful vegan food to retailers.

Derek Sarno said “It’s been an incredible journey and an honor partnering and working with Tesco. It’s the first step in creating real change. We now lead the world with the most delicious, chef-crafted, detail-oriented, affordable, innovative, and most convenient plant-based food range ever seen at a large retailer.”

According to some estimates, the plant-based meat market is set to reach $5.2 billion by 2020 and could make up one-third of the market by 2050. Especially here in the UK with the rise of the flexitarian diet, the Vegan Society notes that more than half of U.K adults are adopting “vegan-buying behavior” and the number of full-time vegans in the U.K. has grown fourfold in just the past ten years!!

This is incredible news and this is just the beginning for big brand launches in 2018.

WHO’S EXCITED?!!! Have you tried it yet? What’s your favourite item?

Committing to a vegan lifestyle has never been easier thanks to technology. We are in the middle of a vegan boom and every month new and exciting vegan apps are being launched which makes following a vegan diet and lifestyle effortless!

I have complied a list of the 10 apps I have found to be the most essential, allowing quick access to thousands of great recipes, information on supermarkets, restaurants, vegan news, travel guidance and cruelty free products. Hopefully you find them as helpful as I have!


£1.99 | Find Local Veg-friendly Restaurants

The most popular vegetarian and vegan online restaurant guide! Use this app to help you find the most recommended vegan- and vegetarian-friendly restaurants wherever you are. The app connects to your GPS to point out vegan and veggie eateries in most countries around the globe. You’ll never look back.
Download: App Store | Google Play


£1.99 | Find Out if your Alcohol is Vegan

Using the data from popular online vegan alcohol guide, Barnivore, you can now access a comprehensive list of vegan beers, wines, and liquor. The fastest way to quickly look up which alcohols are vegan friendly and which aren’t!
Download: App Store


Is it vegan?

FREE | Find Out if Food Contains Animal Ingredients

Scan a product’s barcode and immediately know if it’s suitable for a vegan or vegetarian diet. This app will provide you with a detail summary of which ingredients are vegan, vegetarian, non-vegetarian, etc. Time saver & life saver. Literally.
Download: App Store | Google Play


Food Monster

Subscription (Free Trial) | 8000+ Vegan Recipes 


One Green Planet’s Food Monster app gives instant access to over 8000+ vegan, meatless and dairy-free recipes via 600+ category filters! Slight downside is this is a subscription service app, however 3000+ new recipes are added each year, which is kinda a big deal. We’re talking burgers, cake, tacos, cheesecakes, desserts, as well as seasonal dishes. Featuring incredible multi-image, 3D-touch enabled HD photos, vegan food never looked this good!
Download: App Store



£2.99 | Translate vegan statements and questions into over 50 languages 

If you are traveling to a country where you don’t speak the language, this app can be helpful when eating out. Don’t forget that HappyCow works all over the world, but if you’re in a pickle, this app translates some basic sentences that will help you order a vegan dish. You can either try to read out the translation, or just show it to your server. I also appreciate that they translate “thank you”. Very important in my book!
Download: App Store


FREE | Animal Activism on the go 

Help animals while on the go with PETA’s mobile app. Participate in action alerts and donate to support ethical treatment of animals. Earn points and badges as you go!
Download: App Store | Google Play


$1.99 | Find Vegan Options in Airport Terminals


If you travel a lot and find yourself struggling to find a restaurant inside an airport terminal that serves vegan food options, then this app will help you out immensely! AirVegan lets you know which terminals in the airport have plant based options!
Download: App Store | Google Play


FREE | Find Products Not Tested on Animals

The Cruelty-Free app is brought to you by the kind folks at Leaping Bunny! Use this app as a shopping guide to help you discover and find over 700 U.S and Canadian cosmetic, personal care, and household products brands that do not test ingredients, formulations, or finished products on animals.
Download: App Store | Google Play


Cruelty Cutter
FREE | Find Products Not Tested on Animals

Scan a product’s barcode to instantly know if it’s cruelty-free or not! Don’t have a product in front of you? Browse through the app’s brand directory to learn if a company test or does not test on animals. “Cruelty Cutter app has every company in the Leaping Bunny and PETA lists and thousands more.”
Download: App Store | Google Play


gonutss – Vegan Translator
FREE | Find Vegan Alternatives to Non-Vegan Food Items

Want to know some vegan alternatives for eggs used in baking? This app lets you search for non-vegan food and then find vegan substitutes for you instead! Genius.
Download: App Store | Google Play


Well it’s January, which means one thing: Veganuary is underway!

This year is set to be the biggest and baddest year yet, with a predicted 150,000 people taking part in vegan for January!

Veganuary is in it’s 5th year and has seen a huge drive in vegan converts over the last few years. The move to veganism has been clear throughout 2017 with chain restaurants such as Zizzi’s, Pret, Nandos, ASK, All bar One, Las Iguanas, Prezzo and Carluccios all releasing vegan options and menus, while supermarkets have been stocking their shelves with more and more vegan products than ever before.

It is a predominately youth led move, with increasing numbers of under 35 year olds making the shift to a vegan lifestyle. This is so important as the more people going vegan from a younger age will have more of an impact on the environment as veganism moves through the generations.


I’m so excited to be part of this movement, and couldn’t recommend trying Veganuary enough! It doesn’t matter if you’ve missed the beginning of the month, you can start anytime and your body, the animals and planet with thank you for it!

You can find all the information about veganuary, tasty recipes and top tips here:


After a little blog absence Honestly Ombre is back and ready to start 2018 by bringing you fresh vegan content from all areas of society and walks of life!

Today I’m kicking off a new Vegan Community Series, sharing tales, stories and advice from some kick ass fellow vegans! The first of my lovely contributors is Aimee Hughes. Make sure you check her awesome blog out here.

Hello, I’m Aimee and I’m pretty new to the plant eating posse.

I hit the 6 month mark this month. Happy anniversary me!

I went vegetarian for a brief 8 months last year before failing miserably. My head and heart weren’t entirely up for the change and I didn’t feel or look any different just cutting out meat.
Fast forward a further 8 months, a viewing of what the health and I made the decision to cut out all animal products from my diet and haven’t looked back since.

My plant based cooking escapades have been going well and I’ve fallen in love with food again. The change in my body and mind has been unreal. I lost over a stone pretty much straight away, had a huge surge in energy and feel that my mental health and hormonal dips have been the best they have been all year.

The one thing I’m struggling with though…

My husband and children have not made the change.

Bella is 8 and I feel, old enough to make her own decision and Ray is only 4. Changing their entire diet straight away is proving hard. How do you just change the way your children eat overnight?

Anything I can veganise for them (and get away with) I do. They are already little fruit bats and love their veggies.

Pizza is life in our house and cheese is the one thing they are not budging on. I’m yet to find dairy alternatives they will actually eat so if you have found any good ones, hit me up.

I would of course, love them all to go entirely vegan but I also know it’s not always as easy as I have found it to completely change your diet. It’s still early days for them but something is better than nothing right?


I think Aimee raises a really important question, about the best way to influence your family to make vegan decisions,  without imposing strong views in an aggressive or overpowering way. Especially with children, it’s important they feel empowered to make their own choices about food.

Here are 3 tips that could help kids become more interested in veganism:

  • Visit an animal farm sanctuary to see animals up close to help them make the connection – children are naturally very compassionate and they would never choose to hurt an animal naturally
  • Get them to watch children friendly YouTube videos about veganism – these are tailor made for children and avoid all the graphic videos often found in vegan documentaries
  • Discover new recipes together, get them cooking in the kitchen with you to try new plant based foods