I’m back with another brand reveal, and this time we’re talking about Stella McCartney.
Stella McCartney is a high end brand leading the way for other designers in the importance of ethics underpinning company values, and is a key example in demonstrating how customers respond to this. Stella herself, is the daughter of Paul & Linda McCartney; Linda of course having been a key influencer in the vegetarian food industry. Both her and Paul were passionate vegetarians in a time when it wasn’t as wide spread as it is today, and Paul once famously said ‘If slaughterhouses had glass walls, everyone would be a vegetarian.’ which gives us a lot of understanding into Stella’s own ethics.
Stella has previously spoken of this and commented that ‘The beliefs I was raised with – to respect animals and to be aware of nature, to understand that we share this planet with other creatures – have had a huge impact on me.’.
Stella herself is a vegetarian and as a result she doesn’t use animals for any part of the production or creation of her products. This includes both direct products, but also by products, for example leather, silk, wool, cashmere, merino, fur, snake skin, crocodile skin etc. Dead animals…. Not so sexy.
This is quite unusual for a major fashion brand, but Stella has commented that the statistic that 50 million animals are killed every year for bags and shoes isn’t something she wants to contribute to, and instead she directs her company to use eco-friendly materials like faux leather and as much organic cotton as possible in its collections.
She also extends this to her beauty products and none of her make up or perfumes are tested on animals and are all 100% cruelty free.
On her brand website it states:
‘NO LEATHER, NO FUR, NO SKIN
We are a vegetarian company and none of our products contain leather, fur, exotics skins or feathers – and none of the glues used in our shoes or bags come from animal origins.
NO ANIMAL TESTING
None of our products are tested on animals. COTY produce our fragrances as a licensee of Stella McCartney’s beauty products. We respect a very strict ethical charter. All Stella McCartney fragrances are vegan friendly, which means that no ingredient is tested on animals or comes from animal origins, including bees.
We stand by our ethics regarding animal testing. That’s why we have chosen not to sell our fragrances in China where government regulations require animal testing. We hope that by promoting these values other fragrance licensees of COTY will follow us and say no to animal testing.‘
And it raises the question, if she can manage it and have a brand as successful as hers is, why do other designers need to use animal products?
I’ve recently got my hands on the Stella McCartney Eau de Perfume and it’s everything I hoped it would be. It’s a really floral scent, which is different for me as I tend to like musky romantic smells, but this is light and floral and beautiful. It is perfect for transitioning into Spring and Summer.
It’s clear that Stella is a key role model across the fashion industry and I’m excited to see how far her influence can reach.