I’m a big fan of Kat Von D Beauty and I’m sure by now you’ve heard me talk about my love of these products before. But today I wanted to share the company ethics as I think it’s an important part of educating as many people as possible in the beauty industry that we DO have a choice when it comes to animal testing, and you can actively make a difference by choosing to invest your money in cruelty-free brands. Your dollar is your vote.
Kat Von D herself is a well known vegan (I’ve previously featured her in my Hot Vegan Celebrity video), and she made the decision that her company should reflect her ethos and also become completely vegan.
On the brand’s website it states: ‘Although the FDA hasn’t established a regulation for what it means to be “vegan,” we define it as as a product that does not contain any animal products or by-products, and has not been tested on animals. Kat Von D Beauty products marked #VeganAlert indicate that the finished product is vegan. Kat Von D Beauty never tests on animals—and never will.’
This is such a powerful message and so refreshing to see it displayed so proudly on their website.
So you can rest assured, you’re shopping from an ethical cruelty free and vegan company whenever you buy from Kat Von D.
My favorite products are the Lock It Matte Foundation, the Tattoo Liquid Liner and the Everlasting Liquid Lipstick!